Privacy Policy

Effective Date: March 27, 2026

Wizebuy ('we,' 'us,' or 'our') is committed to protecting the privacy and security of the direct users of our Services ('you' or 'your'). As detailed in the Scope section below, "you" expressly excludes end consumers who interact with our tools embedded on an end customer's website. This Privacy Policy describes our practices regarding the collection, use, disclosure, and protection of your information when you access or use our websites, applications, products, services, tools, and features (collectively, the "Services"). Our Services include, but are not limited to, the digital solutions, software tools, features, and information available on our websites and applications. This Privacy Policy should be read in conjunction with our Terms of Service , which contain additional provisions regarding limitation of liability and dispute resolution. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Scope of This Privacy Policy

For the avoidance of doubt, this Privacy Policy does not apply to personally identifiable information collected through tools, features, or digital solutions that are embedded within the websites of our end customers (such as information provided to complete forms on an end customer's website), or to the use of information submitted via a tool on an end customer's website by the applicable end customer or its service providers. When a consumer interacts with our tool on an end customer's website, that information is governed exclusively by the applicable end customer's privacy policy. We may, however, collect and use for our own lawful business purposes non-identifiable analytics collected through or in connection with our tools that are embedded within the websites of our end customers. For the purposes of applicable data protection laws, we act as a 'Data Processor' or 'Service Provider' with respect to consumer data processed through our embedded tools on behalf of our clients. We act as a 'Data Controller' or 'Business' only with respect to the information collected directly by us through our Services as described in this Privacy Policy. Consumers who wish to exercise their privacy rights with respect to data collected through an end customer's website must contact that end customer directly. We do not respond to consumer rights requests for data processed on behalf of our clients.

Information We Collect

Personal Information: We may collect various types of personal information that you voluntarily provide to us, including but not limited to your name, email address, phone number, address, company name, job title, account credentials, and other identifying information necessary to provide our Services.
Account and Profile Information: When you create an account or profile, we collect information you provide, including login credentials, preferences, and other profile-related information. This may include sensitive account information, which is collected and processed with appropriate security measures.
Service Usage Information: We collect information about how you interact with our Services, including feature utilization, subscription preferences, dashboard interactions, configuration settings, and other related software usage activities.
Technical and Device Information: We collect technical data about your device, internet connection, and browsing actions, including but not limited to IP address, browser type, operating system, device identifiers, and other technical identifiers. This information is collected solely in connection with your use of our Services.
Usage Data and Analytics: We collect information about how you interact with our Services, including clickstream data, timestamps, page views, links clicked, opt-in/opt-out preferences, message engagement (such as opens and clicks), and other interaction metrics. Furthermore, we may collect and use for our own lawful business purposes non-identifiable analytics collected through or in connection with the tools embedded within the websites of our end customers. This aggregated, anonymous data is used solely to monitor performance, analyze trends, and improve the functionality of our Services.
Location Information: We may collect and process general location information derived from your IP address or other sources. This information may be used to analyze website traffic, provide localized content, or improve our Services.
Communications and Feedback: We collect information from your communications with us, including customer support interactions, survey responses, feedback about our Services, and any other communications facilitated through our Services.
Information from Third-Party Sources: To enhance and verify the information we collect and improve our Services, we may receive information about you from publicly available sources, professional networking platforms, and identity verification services. We may combine this information with the personal information you provide to us directly to improve accuracy, personalize your experience, and streamline interactions across our Services.
Derived Information: We may analyze usage patterns and interactions with our Services to improve our platform performance and enhance the user experience.
Sensitive Personal Information: We do not directly collect or store sensitive financial data, such as full credit card numbers. Payment processing is handled by secure third-party payment processors, and we only receive limited billing information (such as subscription status or the last four digits of a card) necessary for account management. We may collect account credentials necessary to provide access to our Services. We do not collect sensitive demographic, biometric, or health data.

How We Use Your Information

Service Delivery and Maintenance: We use your information to provide, maintain, and improve our Services, including processing your requests and transactions, delivering system notifications, managing your account, preferences, and subscriptions, and enabling features and functionalities of our Services.
Service Enhancement and Development: We analyze user behavior, preferences, and interactions to improve and optimize our Services, develop new features and capabilities, enhance user experience and interface, conduct research and development, analyze usage patterns and trends, and test and implement new functionalities.
Communications and Support: We use your information to respond to inquiries and provide customer support, send service-related communications and updates, and send important notices about policy changes or your account.
Marketing and Promotional Activities: Subject to applicable laws and your preferences, we may use your information to send promotional communications and offers, deliver relevant content and marketing campaigns, create personalized experiences, measure marketing effectiveness, analyze campaign performance, and develop promotional strategies.
Business Operations: We use your information for various business purposes, including data analysis and business intelligence, fraud detection and prevention, security enhancement and monitoring, performance optimization, usage trend identification, audit and compliance purposes, and business planning and strategy development.
Legal Compliance and Protection: We may use your information to comply with laws, regulations, and legal processes, enforce our terms, conditions, and policies, protect our rights, privacy, safety, and property, prevent and investigate potential illegal activities, respond to legal requests and requirements, and address disputes and enforce agreements.

Information Sharing and Disclosure

Business Partners and Service Providers: We may share your information with our business partners, affiliated companies, and authorized service providers who assist in delivering our Services, such as hosting, maintenance, and analytics providers. We use reasonable efforts to ensure that these service providers are capable of protecting the security of your personal information.
Professional Advisors: We may share your information with professional advisors, including attorneys, accountants, and auditors, where necessary in the course of the professional services they render to us.
Affiliates: We may share your information with our corporate affiliates. As used herein, "affiliate" means any entity that directly or indirectly controls, is controlled by, or is under common control with Wizebuy, where "control" means ownership of fifty percent (50%) or more of the voting securities or the power to direct management and policies.
Service Facilitation: We may share relevant information with third parties when necessary to fulfill your requests, complete transactions, provide requested services, or facilitate interactions you initiate through our Services. This sharing enables the delivery of features, functionalities, and services you have requested or expressed interest in.
Legal and Regulatory Compliance: We may disclose your information when required by law, regulation, legal process, or governmental request; to enforce our terms and policies; to exercise or defend legal claims; to protect the rights, property, or safety of our company, users, employees, or others; or to prevent and detect fraudulent or illegal activities.
Corporate Transactions: Your information may be disclosed as part of, or during negotiations of, any merger, sale of company assets, financing, acquisition, divestiture, bankruptcy, dissolution, or similar transaction or proceeding. We will take appropriate steps to ensure the continued protection of personal information in accordance with this Privacy Policy.
Consent-Based Sharing: We may share your information with third parties when you have given us your explicit consent to do so. This includes sharing information when you choose to interact with specific features and services. You may withdraw your consent at any time, subject to legal or contractual restrictions.
Analytics and Improvement: We may share anonymized, aggregated, or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including but not limited to industry analysis, research, service improvement, analytics, and business development. This information helps improve our Services and understand industry trends and patterns.

Your Choices and Rights

Communication Management: You have the right to control your communication preferences at any time. This includes the right to opt out of receiving marketing and promotional communications through various methods, including unsubscribe mechanisms in messages, preference settings, or by contacting us directly. While you may opt out of marketing communications, certain service-related communications may continue as they are essential to providing our Services.
Information Access and Control: You have rights regarding your personal information, including requesting access to your personal information, updating or correcting your information, requesting deletion of your information where applicable, and reviewing and managing your data through account settings. These rights can be exercised by contacting us through our designated channels or through available self-service tools.
Processing Choices: You maintain the right to object to or restrict the processing of your personal information in certain circumstances, particularly regarding direct marketing, profiling, or automated decision-making. We will honor such requests in accordance with applicable laws and our operational capabilities, while maintaining necessary processing for legitimate business purposes.
Data Portability: Where technically feasible and required by law, you may request to receive your personal information in a structured, commonly used, and machine-readable format, or have it transmitted to another service provider. This right helps ensure you maintain control over your information across different services.
Processing Restrictions: You may request that we limit the processing of your personal information under certain circumstances, such as when you contest the accuracy of your information, when the processing is unlawful but you oppose deletion, when we no longer need the information but you require it for legal claims, or when you have objected to processing and verification of legitimate grounds is pending.
Sensitive Information Protection: We implement enhanced protections and controls for sensitive personal information. You have specific rights regarding the collection, use, and disclosure of sensitive information as defined by applicable laws, including the right to limit its processing for certain purposes.
Rights Implementation: While we strive to honor all legitimate requests to exercise your rights, certain factors may affect our ability to fulfill specific requests completely or immediately. These factors may include legal and regulatory requirements, technical limitations, operational necessities, and verification of identity and request validity. We will inform you of any limitations or reasons if we cannot fully satisfy your request and provide alternative solutions where possible.

U.S. State Privacy Rights

Depending on your state of residence, you may have additional rights regarding your personal information. We do not sell your personal information to third parties. To exercise applicable privacy rights, contact us at privacy@wizebuy.co.

Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests. The specific retention period varies depending on the type of information, our business needs, contractual requirements, industry standards, and legal or regulatory obligations. Retention periods may be extended if we have a legitimate business purpose to do so, if we are required by law, or if retention is necessary for our legal defense. When personal information is no longer necessary for these purposes, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws. In some circumstances, you may request the deletion of your personal information, subject to our legal obligations, legitimate business needs, technical limitations, and any applicable statutory retention requirements. We reserve the right to determine the appropriate retention period for any information collected.

Data Security

We implement and maintain reasonable technical, administrative, and organizational security measures designed to protect your information from unauthorized access, disclosure, alteration, destruction, and other unlawful forms of processing. These measures are proportionate to the risks and are regularly reviewed and updated to address new and emerging threats and technologies. However, despite our reasonable security measures and best efforts, no method of transmission over the Internet, electronic storage system, or data security protocol can guarantee absolute security against all potential security threats, intrusions, or vulnerabilities. While we strive to use commercially reasonable means to protect your information, we cannot warrant or ensure the security of any information you transmit to us or store on our Services. You acknowledge and accept that any information you provide or access through our Services is done so at your own risk. In the event of a security incident affecting your personal information, we will take appropriate steps to investigate and respond to the incident, including notifying affected individuals and relevant authorities as required by applicable laws.

Cookies and Tracking Technologies

We, along with our third-party service providers, may use "cookies," local storage, and similar technologies to provide, secure, and improve our Services. These technologies are small data files placed on your device that allow us to maintain secure sessions, facilitate user authentication and verification processes, prevent fraud, and analyze how our Services are performing. We use these tools to ensure the core functionality of our platform and to understand aggregated usage trends. You may adjust your browser settings to notify you when you receive a cookie or to reject cookies generally. However, please note that if you disable or reject these technologies, essential features of our Services (such as secure form submissions or account logins) may not function properly.

"Do Not Track" and GPC Signals

The term "Do Not Track" (DNT) refers to an HTTP header offered by certain web browsers to request that websites refrain from tracking the user. Our systems do not recognize or respond to DNT signals. With respect to Global Privacy Control (GPC) signals: because we do not sell your personal information or share it for cross-context behavioral advertising, our Services do not currently process GPC signals as opt-out requests.

Children's Privacy

We are committed to protecting the privacy of children. Our Services are not designed for or directed to children under the age of 13. We do not collect personally identifiable information from any person we actually know is under the age of 13. In fact, as currently operated, persons under the age of 18 may not use the Services. By providing information to us or utilizing our Services, you represent that you are 18 years of age or older.

International Data Transfers

Your information may be stored, transferred to, and processed in any country where we operate or engage service providers, including but not limited to the United States. These countries may have different data protection laws than your country of residence. By using our Services or providing us with your information, you acknowledge and consent to such transfers and processing. We implement appropriate safeguards and security measures designed to protect your information and ensure compliance with applicable data protection laws, including standard contractual clauses, data transfer agreements, and other legal mechanisms. These measures are designed to ensure an adequate level of protection for your personal information in the jurisdictions where we process it.

Third-Party Links and Services

Our Services may contain links to, integrate with, or enable access to third-party websites, applications, products, or services. This Privacy Policy does not cover the privacy practices of these third parties, and we are not responsible for their content, privacy policies, or practices. Any information you provide to or is collected by these third parties is subject to their respective privacy policies and terms of service. We encourage you to carefully review the privacy policies, terms of use, and data collection practices of any third parties you interact with through our Services. Your interaction with these third parties and any information you provide to them is solely between you and the third party.

Changes to This Privacy Policy

We reserve the right to modify, amend, or update this Privacy Policy at any time in our sole discretion. If we make material changes to how we process personal information, we will use reasonable efforts to provide advance notice (such as by adding a statement to our website's homepage or sending a notification to the primary email address specified in your account), unless the change is necessary for urgent legal or administrative reasons. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you. Revisions become effective immediately upon posting to the Services, and we will update the "Effective Date" at the top of this page. Your continued use of our Services after any changes to this Privacy Policy indicates your complete acceptance of such changes. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and your privacy rights and choices. If you do not agree with any changes to this Privacy Policy, you must immediately discontinue using our Services.

Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy, our privacy practices, or your personal information, you may contact our team at privacy@wizebuy.co. We will make reasonable efforts to address your inquiry in a timely manner and in accordance with applicable laws.

Governing Law and Dispute Resolution

This Privacy Policy and any disputes arising hereunder shall be governed by the laws of the State of California, without regard to its conflict of law provisions. You agree that any dispute, claim, or controversy arising out of or relating to this Privacy Policy shall be resolved exclusively in accordance with the dispute resolution and class action waiver provisions set forth in our Terms of Service, which are incorporated herein by reference. For the avoidance of doubt, these dispute resolution provisions apply only to direct users of our Services (as defined in the Scope section above) and do not apply to end-consumers who interact with our tools embedded on an end customer's website.

By accessing or using Wizebuy or any of our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must immediately discontinue access to and use of our Services. Your continued use of our Services constitutes your ongoing acceptance of these terms and any updates to this Privacy Policy.